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5 Reasons Why Breweries Need Social Media

With 1,716 craft breweries across the United States today, the harsh reality is that differentiating your brand has become more necessary than ever. Traditionally, this is done through the use of TV, radio, print, or outdoor advertising, but these mediums are often way too expensive for small companies. That’s where social media comes in. But, why should small local breweries use social media? Well, I’m glad you asked.

1. Brand Personality: Social media is branding in its purest form and allows a brand the constant opportunity to directly communicate who they are and why they do it. This is something that needs to be taken advantage of because it can really help one brewery stand out against the rest. For example, when someone mentions Stone Brewing Company, what’s the first thing that comes to mind? For me, I think of liquid arrogance, my degree of worthiness, and even a bit of Greg Face. Brand personality is a very real concept and social media should be used as an avenue to reinforce that personality with each post.

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